Effective marketing is essential to running a successful dental membership plan. By implementing a comprehensive marketing strategy, you will better attract new patients and retain existing ones. We’ll outline some ideas for creating a marketing strategy for your dental membership plan to ensure it reaches its full potential.
1. Inform Past and Current Patients
Start by marketing to your existing patients. Your patients already trust your practice and will likely be more interested in the benefits of your membership plan. Send personalized emails and text messages to your patients, linking to the online enrollment form. You can also discuss your plan with patients during office visits to introduce the concept and highlight how it can save them money on dental care.
2. Optimize Your Website
Your website is a powerful tool for promoting your membership plan. You can create a seperate landing page where patients can compare plan options, read about the benefits, and sign up directly. This landing page should be user-friendly and provide all plan details, making it easy for patients to make an informed decision.
3. Utilize In-Office Tools
Make it convenient for patients to learn about and enroll in your membership plan while they’re in your office. Set up an iPad or tablet in the waiting area where they can explore plan details. Offer brochures with a QR code that directs patients to the online registration page and have physical signup forms available for those who prefer them.
4. Create Engaging Content
Educational content is essential for promoting your membership plan. Create videos that explain how the plan works and its benefits. You can have these videos playing in your office’s waiting area. Alternatively, you could have patients watch a video while waiting for the doctor after their teeth cleaning. Regularly sharing content about your plan on your social media channels is another great way to keep your audience informed and engaged.
5. Implement Targeted Campaigns
Targeted email and text message campaigns are effective for reminding existing patients about the membership plan. To reach new patients, direct mail campaigns may be an effective strategy. In all communications, make sure to include a clear call to action and a link to the online enrollment form.
6. Invest in Paid Advertising
Digital ads can be a great way to attract new patients who are searching for affordable dental care online. Target these ads to your area to ensure they reach potential patients most likely to visit your practice.
7. Sign Up for Dental Menu
Dental Menu is a white label membership plan software that makes launching and managing your plan simple. We also offer our clients marketing support, including a custom landing page with an online signup form, professionally produced videos and print pieces branded with the practice’s logos, colors and plan information.
A strong marketing strategy is key to the success of your dental membership plan. These tactics will not only attract new patients but also enhance loyalty among your current ones, securing long-term success for your practice.
Ready to boost your membership plan’s visibility? Request a demo and learn how Dental Menu can help you start and market a successful membership plan.
