Word-of-mouth marketing is one of the most effective strategies for dental practices running membership plans. It builds trust and credibility, lowers patient acquisition costs, and boosts plan enrollment. This article will outline some ideas to get your patients to promote your dental membership plan.
Design a Plan that Offers Value to Your Patients
Your membership plan should be created with your patients' needs in mind. From the services offered to the pricing and rewards to the registration website, a thoughtfully designed plan encourages patients to spread the word. Using software such as Dental Menu can elevate your plan and make it stand out from competitors. Everything you do should give your patients a reason to talk positively about your practice.
Create Quality Marketing Materials
Invest in well designed marketing materials to make it easy for your patients to share your plan information with others. First, design a clean, user-friendly landing page with all the plan details and a simple signup process. You can also create brochures or flyers with a QR code that directs to the landing page, making it convenient for patients’ friends and family members to enroll.
Ask for Referrals
Don’t be shy about asking your patients for referrals. It doesn’t need to be a formal referral program; simply make it part of your regular communication. Ask for referrals when patients are in the office, as well as in email and text reminders. If you have the budget, you can offer small incentives, such as product discounts or gift cards, as a thank-you for referrals.
Ask for Testimonials
Encourage patients to share their positive experiences with your membership plan.These testimonials can be featured on Google Business, Yelp, Facebook or other review platforms, and can be used in your marketing materials. Additionally, video testimonials can be particularly compelling and add a personal touch to your marketing efforts.
Share Patient Success Stories
Beyond simple testimonials, consider sharing detailed case studies or success stories. Highlight how patients have benefited from your membership plan and gained access to quality care. These stories can be posted on your website, sent out in email newsletters, or shared on social media to inspire potential members.
Create a Social Media Campaign
When promoting your membership plan on social media, focus on engaging content that encourages interaction. Ask your followers to comment, share, or tag friends. You can even create a giveaway to boost engagement and make your campaign more memorable.
Patient advocacy is a key driver for the growth of your membership plan. For more guidance or to start your own in-office membership plan, reach out to Dental Menu. We offer the tools and solutions you need to make your plan a success.
