1. Involve Your Staff in the Plan Setup
Include your staff in the process from the beginning. Hold team meetings or conduct a pre-launch survey to gather their input on services to offer, how often those services should be provided, and more. This feedback helps address any concerns your team may have about implementing the plan and gives you new ideas for making it successful. By involving your team members early, they will feel more invested in the plan’s success.
2. Create a Team or Personal Incentive
Incentives can motivate your team to actively promote your membership plan. Consider setting a team goal with a reward for everyone when the goal is reached. Another option is to offer individual incentives. For example, you could give staff members a share of the enrollment fee each time a patient signs up through their recommendation. Incentives encourage your team to engage patients in conversations about the membership plan and help drive more sign-ups.
3. Make Setup Seamless in Your Software
Make sure that managing the membership plan is easy within your practice management software. This integration will help avoid any frustrations that might arise with managing the plan. A seamless setup means your staff can focus on presenting the plan to patients instead of dealing with technical difficulties.
4. Host a Launch/Training Party
Organize a launch party or training session to introduce the plan to your team. Make it a fun and engaging event while also providing important information about the plan. When your team members fully understand how the plan works, they will be more comfortable talking about it with patients and encouraging them to join.
5. Provide Marketing Materials for Easy Enrollment
Equip your team members with the right tools to make promoting the membership plan easier. Have brochures available in the office that they can hand to patients. Additionally, consider setting up a tablet or device that allows patients to sign up quickly while they are still in the office. Marketing materials and technology help make the enrollment process smooth and convenient for everyone.
When your staff members believe in your membership plan, they become powerful advocates who can effectively communicate its benefits to patients. By involving them in the setup, offering incentives, and providing the right tools, you can ensure a successful membership plan that both your team members and patients are excited about.
